Multani Dhaagy

Multani Dhaagy is a celebrated Pakistani fashion label dedicated to preserving and modernizing Multan’s legendary embroidery traditions. Our handmade dresses are:

✔ Cultural Artistry – Intricate Sufi-inspired stitching, mirror work, and rilli patchwork
✔ Sustainable Fashion – Ethically sourced fabrics, natural dyes
✔ Wearable Heritage – Bridal lehengas | Modern kurtas | Bohemian jackets

Why Multani Dhaagy?
? Generational Craftsmanship – Direct collaboration with Multan’s artisan families
? Eco-Conscious – Zero waste production, organic cotton/silk
? Global Appeal – Fusion designs for Western & Eastern wardrobes

How HEMS EXPORTERS Will Showcase Your Craft Globally
1️⃣ Market-Specific Positioning

Middle East – Luxury abayas with Multani embroidery accents

Europe/USA – Festival wear & boutique collections

India – Bridal couture collaborations

2️⃣ Digital Storyselling

"Threads of Sufism" Mini-Doc – Artisan interviews + dyeing processes

Pinterest Lookbooks – Styling ideas for global audiences

3️⃣ Trade & Pop-Up Strategy

Pakistan Fashion Week – Heritage catwalk showcase

Paris Ethical Fashion Show – Sustainable textiles focus

4️⃣ E-Commerce Optimization

Shopify Store with AR virtual try-on for dupattas

Etsy ‘Star Seller’ Program onboarding