Handmade Virsa

Founded in 2018 by Touqeer Fatima Bokhari, Handmade Virsa is a socially conscious enterprise that revives Pakistan’s vanishing crafts while empowering women artisans. Our collections are:

✔ Ethically Handcrafted – Traditional embroidery, pottery, textiles & jewelry
✔ Female Artisan-Centric – Fair wages, skill development & financial independence
✔ Cultural Storytelling – Each piece reflects regional heritage (Punjabi phulkari, Sindhi ajrak, Kashmiri kashida)

Why Handmade Virsa?
✨ Preservation Meets Modernity – Contemporary designs rooted in tradition
? Women-Led Supply Chain – 80% female artisan workforce
? Sustainable Practices – Organic dyes, upcycled materials

How HEMS EXPORTERS Will Amplify Your Impact
1️⃣ Global Market Positioning

Luxury Ethical Boutiques (EU/USA) – Highlight artisan stories & sustainability

Museum Gift Shops – Culturally significant collections

Corporate Gifting – Customized craft-based souvenirs

2️⃣ Digital Storyselling Strategy

"Stitches of Resilience" Documentary – Artisan journeys

Instagram Reels – Behind-the-scenes craft processes

3️⃣ International Collaborations

UNESCO Craft Revival Partnerships

Fashion Designers – Fusion collections (e.g., Phulkari on denim)

4️⃣ E-Commerce Expansion

Etsy & The Citizenry onboarding for global reach

Virtual Craft Workshops – Live artisan demonstrations